EZOFF | Built for Performance
PROP FIRM PAL
PROP FIRM PAL
A brand identity created for a precision automotive tool built to make Porsche centerlock wheel removal easier, safer, and more effortless.
A modern brand and digital platform designed to make prop firm comparison clearer.
A modern brand and digital platform designed to make prop firm comparison clearer.
Client
Jake | Founder of EZOFF
Role
Brand Design
Date
2026
ABOUT EZOFF
THE STARTING POINT
THE STARTING POINT
THE CHALLENGE
THE DIRECTION
THE DIRECTION
A SERIOUS TOOL NEEDED A BRAND TO MATCH.
EZOFF had the hardware, what it needed was a brand that looked like it belonged behind it.
The visual direction focused on creating a modern identity that could turn complex financial information into something approachable and easy to navigate. The brand needed to feel professional while remaining within the trading and fintech space.
A modern identity designed to make complex financial information feel approachable and professional within the trading space.
LOGO DESIGN
LOGO DESIGN
A MARK WITH MECHANICAL WEIGHT.
The mark needed to feel as solid as the tool itself.
I explored compact forms and mechanical geometry to create a logo with enough weight to stand out on the product while remaining clear at smaller sizes.
The mark went through stages of exploration, refining the silhouette, proportions and overall balance until the final form felt both recognizable and ownable.
The mark evolved through refinement of its silhouette, proportions, and balance until the final form felt recognizable.
VISUAL IDENTITY & MOCKUPS
VISUAL IDENTITY & MOCKUPS
TURNING ENGINEERING INTO A VISUAL SYSTEM.
The logo became the foundation for a visual system built across typography, color, and supporting graphic elements.
A visual system designed for clarity, confidence, and recognition.
A visual system designed for clarity, confidence, and recognition.
FROM IDENTITY TO PRODUCT
THE PRODUCT & UI/UX DIRECTION
THE PRODUCT & UI/UX DIRECTION
A brand identity proves itself when it leaves the screen.
Applied to the EZOFF tool, the identity becomes a physical expression of the precision and performance behind the product.
PropFirmPal's identity was translated into a structured interface designed to make comparing prop firms faster, clearer, and easier to understand.
PropFirmPal's identity was translated into a structured interface designed to make comparing prop firms faster and easier to understand.
THE RESULT
RESPONSIVE EXPERIENCE
RESPONSIVE EXPERIENCE
A BRAND BUILT TO MATCH THE PRODUCT.
The result is a sharper, more confident identity built around precision, performance, and a premium automotive character.
A consistent product experience across every screen size.
A consistent product experience across every screen size.
THE RESULT
A clearer brand and a smarter way to compare prop firms.
THE RESULT
A clearer brand and a smarter way to compare prop firms.
Selected Work
PROP FIRM PAL
A modern brand and digital platform designed to make prop firm comparison clearer.
Client
Chris Ross | Founder of Propfirmpal
Role
Brand Identity & UI/UX Design
Date
2026
THE STARTING POINT
THE DIRECTION
The visual direction focused on creating a modern identity that could turn complex financial information into something approachable and easy to navigate. The brand needed to feel professional without becoming overly corporate, while remaining distinctive within the trading and fintech space.
LOGO DESIGN
The mark went through multiple stages of exploration, refining the silhouette, proportions, expression, and overall balance until the final form felt both recognizable and ownable.
VISUAL IDENTITY & MOCKUPS
A visual system designed for clarity, confidence, and recognition.
THE PRODUCT & UI/UX DIRECTION
Turning the identity into a clearer trading experience.
PropFirmPal's identity was translated into a structured interface designed to make comparing prop firms faster, clearer, and easier to understand.
RESPONSIVE EXPERIENCE
A consistent product experience across every screen size.
THE RESULT
A clearer brand and a smarter way to compare prop firms.
