EZOFF | Built for Performance

VIONE STUDIOS

VIONE STUDIOS

A brand identity created for a precision automotive tool built to make Porsche centerlock wheel removal easier, safer, and more effortless.

A bespoke identity for a brand crafting custom Porsche interiors by hand.

A bespoke identity for a brand crafting custom Porsche interiors by hand.

Client

Jake | Founder of EZOFF

Role

Brand Design

Date

2026

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vione_studios_logo_thumbudios_logo_thumb

ABOUT EZOFF

THE STARTING POINT

THE STARTING POINT

MADE FOR THE HARDWARE THAT DOES THE WORK.

EZOFF is a precision automotive tool brand built to make Porsche centerlock wheel removal easier, safer, and more efficient.

A Los Angeles atelier creating bespoke Porsche interiors.
VIONE STUDIOS blends heritage materials, modern precision, and timeless design. The identity needed to reflect its craftsmanship and attention to detail.

A Los Angeles atelier creating bespoke Porsche interiors.
VIONE STUDIOS blends heritage materials with modern precision, with an identity shaped by craftsmanship and attention to detail.

vione_studios_seat_insert
vione_studios_seat_insert

THE CHALLENGE

THE DIRECTION

THE DIRECTION

A SERIOUS TOOL NEEDED A BRAND TO MATCH.

EZOFF had the hardware, what it needed was a brand that looked like it belonged behind it.

Balancing Porsche heritage with modern refinement. The direction blends classic automotive character with a distinctive, contemporary visual language.

Balancing Porsche heritage with modern refinement.
The direction blends classic automotive character with a distinctive, contemporary visual language.

vione_studios_seat_patch
vione_studios_seat_insert
vione_studios_seat_patch
vione_studios_seat_patch
vione_studios_seat_insert
vione_studios_seat_insert
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Concept Exploration
A stylized “VS” monogram inside a sharp, athletic frame. This direction felt too generic and leaned toward racing or lifestyle branding rather than a refined automotive atelier.
00123456789
Over Literal Detail
A circular badge featuring a car-seat illustration and service text. The literal approach created visual clutter and felt closer to an upholstery shop than a premium heritage brand.
00123456789
Heritage Iconography
A refined rearing horse silhouette introduced as the core mark, creating a subtle connection to classic Porsche heritage and automotive culture.
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Structural Alignment
The horse mark was integrated into an angled badge with custom typography, inspired by the proportions and character of vintage automotive emblems.
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Tactile Execution
The final badge was translated into an embroidered patch, reinforcing the craftsmanship, material quality, and tailored character of VIONE STUDIOS.

LOGO DESIGN

LOGO DESIGN

A MARK WITH MECHANICAL WEIGHT.

The mark needed to feel as solid as the tool itself.

I explored compact forms and mechanical geometry to create a logo with enough weight to stand out on the product while remaining clear at smaller sizes.

Exploring form, proportion, and character to create a distinctive mark rooted in automotive heritage.

Exploring form, proportion, and character to create a distinctive mark rooted in automotive heritage.

00123456789
Concept Exploration
A stylized “VS” monogram inside a sharp, athletic frame. This direction felt too generic and leaned toward racing or lifestyle branding rather than a refined automotive atelier.
00123456789
Over Literal Detail
A circular badge featuring a car-seat illustration and service text. The literal approach created visual clutter and felt closer to an upholstery shop than a premium heritage brand.
00123456789
Heritage Iconography
A refined rearing horse silhouette introduced as the core mark, creating a subtle connection to classic Porsche heritage and automotive culture.
00123456789
Structural Alignment
The horse mark was integrated into an angled badge with custom typography, inspired by the proportions and character of vintage automotive emblems.
00123456789
Tactile Execution
The final badge was translated into an embroidered patch, reinforcing the craftsmanship, material quality, and tailored character of VIONE STUDIOS.
ezoff-logo-design-sketch-exploration.jpg
ezoff-logo-design-sketch-exploration.jpg

VISUAL IDENTITY & MOCKUPS

VISUAL IDENTITY & MOCKUPS

TURNING ENGINEERING INTO A VISUAL SYSTEM.

The logo became the foundation for a visual system built across typography, color, and supporting graphic elements.

Expanding the identity into a refined visual system built for consistency, recognition, and a premium digital presence.

The final identity unites the DSQUARED wordmark, standalone chameleon symbol, typography, and colors into a single, cohesive brand system.

vione_studios_horse_logo_sketch
vione_studios_horse_logo_sketch
vione_studios_horse_logo_sketch
vione_studios_horse_logo_sketch
vione_studios_monogram_1
vione_studios_monogram_1
vione_studios_color_pallete
vione_studios_color_pallete
vione_studios_monogram_2
vione_studios_monogram_2
vione_studios_typeface
vione_studios_typeface
vione_studios_patch_horse_embroidery
vione_studios_patch_horse_embroidery
vione_studios_logomark
vione_studios_logomark
vione_horse_sketch
vione_horse_sketch
vione_studios_mark_design
vione_studios_mark_design
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vione_studios_patch_horse_embroidery_2
vione_studios_logotype
vione_studios_logotype
vione_business_card_design
vione_business_card_design
vione_studios_patch_sign
vione_studios_patch_sign
vione_further_color_pallete
vione_further_color_pallete
vione_studios_monogram_1
vione_studios_monogram_1
vione_studios_monogram_2
vione_studios_monogram_2
vione_studios_color_pallete
vione_studios_color_pallete
vione_studios_typeface
vione_studios_typeface
vione_studios_logomark
vione_studios_logomark
vione_studios_logotype
vione_studios_logotype
vione_horse_sketch
vione_horse_sketch
vione_business_card_design
vione_business_card_design
vione_studios_patch_horse_embroidery_2
vione_studios_patch_horse_embroidery_2
vione_studios_patch_sign
vione_studios_patch_sign
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vione_further_color_pallete
vione_studios_patch_horse_embroidery
vione_studios_patch_horse_embroidery
vione_studios_mark_design
vione_studios_mark_design

THE RESULT

THE RESULT

A BRAND BUILT TO MATCH THE PRODUCT.

The result is a sharper, more confident identity built around precision, performance, and a premium automotive character.

The final identity combines the horse mark, refined typography, and a visual language rooted in craftsmanship and heritage.

The final identity combines the horse mark, refined typography, and a visual language rooted in craftsmanship and heritage.

vione_studios_wall_sign
vione_studios_wall_sign
vione_seat_inserts
vione_seat_inserts
vione_seat_inserts
vione_seat_inserts
vione_seat_instagram
vione_seat_instagram
vione_julia_weidlich_review
vione_julia_weidlich_review
vione_seat_inserts
vione_seat_inserts
vione_seat_inserts
vione_seat_inserts
vione_seat_inserts
vione_seat_inserts
vione_seat_inserts
vione_seat_inserts
vione_studios_wall_sign
vione_studios_wall_sign
vione_seat_inserts
vione_seat_inserts
vione_seat_inserts
vione_seat_inserts
vione_seat_instagram
vione_seat_instagram
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vione_seat_inserts
vione_seat_inserts
vione_seat_inserts
vione_seat_inserts
vione_seat_inserts
vione_seat_inserts
vione_seat_inserts
vione_julia_weidlich_review
vione_julia_weidlich_review

Selected Work

THE STARTING POINT

A Los Angeles atelier creating bespoke interiors for classic Porsche.

VIONE STUDIOS crafts custom interiors for classic Porsche vehicles, blending heritage materials with modern precision and timeless design.
The brand needed an identity that could reflect the same level of craftsmanship and attention to detail found in every interior.

vione_studios_seat_insert

THE DIRECTION

Balancing Porsche heritage with a refined identity, this direction creates a visual identity authentic to classic car culture yet distinctive in a detail driven niche.

The mark captures VIONE STUDIOS’ dedication to craftsmanship and seamlessly blending heritage inspiration with contemporary style.

vione_studios_seat_patch
vione_studios_seat_insert

LOGO DESIGN

Exploring form, proportion, and character to create a distinctive mark that feels rooted in automotive heritage while bringing a refined, contemporary presence to VIONE STUDIOS.

00123456789
Concept Exploration
Placing a stylized "VS" monogram within a sharp, athletic frame. This initial version was rejected because the graphic elements felt too generic, closely resembling a standard racing or lifestyle apparel brand rather than a high end atelier, failing to convey the luxury of bespoke classic interiors.
00123456789
Over Literal Detail
Integrating a circular stamp frame featuring a direct illustration of a car seat and explicit service text. This version was rejected because the literal seat graphic created visual clutter, making the brand identity look like a standard upholstery repair shop rather than a premium, heritage focused design studio.
00123456789
Heritage Iconography
Introducing a clean, powerful rearing horse silhouette as the central brand mark. This version was approved as a core asset because it serves as a direct, elegant nod to the iconic Stuttgart coat of arms, immediately anchoring the brand's identity within classic Porsche history.
00123456789
Structural Alignment
Integrating the heritage symbol into an angled, geometric dashboard badge layout featuring custom typography. This layout was chosen because the silhouette beautifully mirrors vintage automotive plaques and hood emblems, effortlessly capturing an authentic, factory era aesthetic.
00123456789
Tactile Execution
Transforming the finalized digital badge layout into a highly detailed, realistic embroidered patch with enriched color contrast. This execution was selected because the physical stitching and fabric texture directly mirror the tactile craftsmanship, premium materials, and tailored precision of the custom interiors themselves.
00123456789
Concept Exploration
Placing a stylized "VS" monogram within a sharp, athletic frame. This initial version was rejected because the graphic elements felt too generic, closely resembling a standard racing or lifestyle apparel brand rather than a high end atelier, failing to convey the luxury of bespoke classic interiors.
00123456789
Over Literal Detail
Integrating a circular stamp frame featuring a direct illustration of a car seat and explicit service text. This version was rejected because the literal seat graphic created visual clutter, making the brand identity look like a standard upholstery repair shop rather than a premium, heritage focused design studio.
00123456789
Heritage Iconography
Introducing a clean, powerful rearing horse silhouette as the central brand mark. This version was approved as a core asset because it serves as a direct, elegant nod to the iconic Stuttgart coat of arms, immediately anchoring the brand's identity within classic Porsche history.
00123456789
Structural Alignment
Integrating the heritage symbol into an angled, geometric dashboard badge layout featuring custom typography. This layout was chosen because the silhouette beautifully mirrors vintage automotive plaques and hood emblems, effortlessly capturing an authentic, factory era aesthetic.
00123456789
Tactile Execution
Transforming the finalized digital badge layout into a highly detailed, realistic embroidered patch with enriched color contrast. This execution was selected because the physical stitching and fabric texture directly mirror the tactile craftsmanship, premium materials, and tailored precision of the custom interiors themselves.

VISUAL IDENTITY & MOCKUPS

Expanding the identity into a refined visual system built for consistency, recognition, and a premium digital presence.

vione_studios_horse_logo_sketch
vione_studios_mark_design
vione_studios_color_pallete
vione_studios_monogram_1
vione_studios_monogram_2
vione_studios_typeface
vione_studios_patch_horse_embroidery
vione_studios_patch_horse_embroidery_2
vione_studios_logomark
vione_horse_sketch
vione_business_card_design
vione_studios_logotype
vione_studios_patch_sign
vione_further_color_pallete

THE RESULT

A refined identity built to give VIONE STUDIOS a distinctive presence.

The final identity brings together a distinctive horse mark, refined typography, and a considered visual language to create a recognizable presence for VIONE STUDIOS reflecting the craftsmanship, heritage, and individuality behind its bespoke Porsche interiors.

vione_studios_wall_sign
vione_seat_inserts
vione_seat_inserts
vione_seat_inserts
vione_seat_inserts
vione_seat_instagram
vione_seat_inserts
vione_seat_inserts
vione_julia_weidlich_review

HAVE A BRAND THAT NEEDS TO MOVE FORWARD?

HAVE A BRAND THAT NEEDS TO MOVE FORWARD?

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